Multipurpose accessories for the day-tripper
designer Arianna Vivenzio founded Ochobags in 2006. Centered on a modular and customizable bag.
My mission as "obviously to combine function and aesthetics."
Staring with the idea of a "useful yet fashionable object, made of functional and mobile compartments that can contain and separate each one of the objects a woman carries,"
Consisting of seven/eight modular pockets in a range of fabrics, the pieces combine into personalized purses for the ultimate in adaptability.
The resulting all-purpose bags can even "be worn by girls and women of all ages, because of its simplicity and variety of materials. Besides, the customer base now include boys and men who use it for running or biking."